beqom Visual identity and Content Style Guide



Acronyms and abbreviations can have an adverse effect on clarity, voice, and SEO. Although some acronyms are widely understood and preferred to the spelled-out term, others aren’t well known or are familiar only to a specific group of customers.

Don’t create acronyms from product or feature names

Always spell out beqom product and feature names.

Only use acronyms that your audience is familiar with


If you have to use an acronym, also spell out the term for clarity

In general, include the acronym in parentheses following the spelled-out term. On subsequent mentions in the same topic, page, or screen, you can use the acronym without spelling it out.

Some acronyms, like USB, FAQ, and URL, are more well known than the spelled-out term. If you’re sure your audience is familiar with an acronym, it’s OK to use it without spelling it out.

Don’t introduce acronyms that are used just once

If an acronym will appear only once in your content, just spell out the term. Don’t introduce it in parentheses after the spelled-out version.

Exception It’s OK to use both the spelled-out term and the acronym if both are needed for SEO, even if the acronym is used only once.

Be careful with acronyms in titles and headings

Avoid using an acronym for the first time in a title or heading, unless it’s a keyword that you need to place in the title or heading for SEO. If the first use of the acronym is in a title or heading, introduce the acronym (in parentheses, following the spelled-out term) in the following body text.

Use a or an, depending on pronunciation

Which article (a or an) you use depends on whether you pronounce the acronym like a word or pronounce each letter.


an ISP


an SQL database

Add s to make an acronym plural

Form the plural of an acronym like you would any other noun. If the acronym stands for a singular noun, add a lowercase s to make it plural. If an acronym stands for a plural noun, don’t add an s.