beqom Visual identity and Content Style Guide

beqom

Typography

We use Source Sans Pro in light, regular, semi-bold and bold weights. Its characteristic clear, open letterforms and letter spacing help communicate a consistent and strong brand identity.

Headings

h1

To make your people happy

  • Font size: 64px
  • Line height: 60px
  • Letter spacing: -2px
h2

To make your people happy

  • Font size: 48px
  • Line height: 52px
  • Letter spacing: -1.5px
h3

To make your people happy

  • Font size: 36px
  • Line height: 44px
  • Letter spacing: -1px
h4

To make your people happy

  • Font size: 24px
  • Line height: 28px
  • Letter spacing: 0px
h5
To make your people happy
  • Font size: 20px
  • Line height: 24px
  • Letter spacing: 0px
h6
To make your people happy
  • Font size: 16px
  • Line height: 20px
  • Letter spacing: 1.5px

Copy Text

lead

In 1650, German scientist Otto von Guericke constructed the first vacuum pump: a device that would further refute the principle of horror vacui.

He correctly noted that the atmosphere of the Earth surrounds the planet like a shell, with the density gradually declining with altitude. He concluded that there must be a vacuum between the Earth and the Moon.

  • Font size: 20px
  • Line height: 28px
  • Letter spacing: 0.3px
p

In 1650, German scientist Otto von Guericke constructed the first vacuum pump: a device that would further refute the principle of horror vacui.

He correctly noted that the atmosphere of the Earth surrounds the planet like a shell, with the density gradually declining with altitude. He concluded that there must be a vacuum between the Earth and the Moon.

  • Font size: 16px
  • Line height: 24px
  • Letter spacing: 0.1px

Font Family Download

Sources Sans Pro is a free font available for download from Google Fonts.

We use 4 weights of the font:

  • Light (300)
  • Regular (400)
  • Semi-bold (600)
  • Bold (700)

When embedding the font on a website it is important to select only these weights, to minimize page load time.

<link href="https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,300i,400i,400,600,700" rel="stylesheet">