beqom Visual identity and Content Style Guide

beqom

Video

Basic guidelines to ensure a consistent brand when using video content.

To create a consistent look and feel for our branded videos please watch the samples below.

Logo placement and animation

  • Logo should be ¼ of screen width. E.g. 480 pixels on a 1920 x 1080 layout
  • Please reference the movieclip at the top of the page for a demonstration of the logo animation

Slide Titles

White text on dark backgrounds

  • Use white text on a dark background as shown
  • Title: Source Sans Pro, Bold, 64pt, White
  • Sub Title: Source Sans Pro, Bold, 48pt, White
  • Titles should be placed 120 pixels from the bottom corner

Dark text on light backgrounds

  • Use coloured text on a light background as shown
  • Title: Source Sans Pro, Bold, 64pt, Navy (#243A55)
  • Sub Title: Source Sans Pro, Bold, 48pt, Red (#C30014)
  • Titles should be placed 120 pixels from the bottom corner

Slide Titles

  • Large Title: Source Sans Pro, Bold, 90pt, Navy (#243A55)
  • Shapes: Subtle animation, shapes turn slowly - Please see movie clip example provided. Shapes to include square, circle, triangle and pentagon

Music to accompany corporate videos

Below is the music that we’ve designated to be used in our corporate videos. You can download this track from Soundcloud